The Influence Of Promotion Cost Toward Sales Revenue In Bunga Kado Bekasi Store

At this time the competition is increasingly tight and complex, this makes the company in demanded to be able to market the product well, in the meaning do not only make the product is interesting and high-quality, but also the company must be able to communicate the product to the consumer. So that consumer is aware of the product and can assure the consumer about product or service is offered can satisfy the requirement and the consumer's wish.
One of the forms of normal communication is carried out by the company is performing the promotion activity that has a purpose to introduce, convince and persuade the consumer to buy the product is offered.
Promotion is a communications equipment that is persuaded. And one of effective methods to increase sales revenue and to warn the products marketed repeatedly. The aim of promotion to increase the company’s sales revenue.

The promotion that is used by Bunga Kado Bekasi Store were :
• Advertising : exhibition, brochure
• Personal Selling : demonstration
• Discount

The study is entitled The Influence Of Promotion Cost on Sales Revenue In Bunga Kado Bekasi Store aims to find out influence of the promotion cost in increasing the sales revenue in Bunga Kado Bekasi Store. To Determine this, I used Simple Linear Regression and Correlation coefficient.
Based on the result of the research that is carried out from 2004 until 2007 could be seen that there is positive relationship between promotion cost and sales revenue. So, the conclusion is that promotional activities in Bunga Kado Bekasi Store can increase the sales revenue.