Company Profile

Established in 1889, Pinkys Electronics India Pvt. Ltd., is a wholly owned subsidiary of Pinkys Electronics, South Korea. In India for a decade now, Pinkys is the market leader in consumer durables and recognised as a leading technology innovator in the information technology and mobile communications business. Pinkys is the acknowledged trendsetter for the consumer durable industry in India with the fastest ever nationwide reach, latest global technology and product innovation.

One of the most formidable brands, Vypink has an impressive portfolio of Consumer Electronics, Home Appliances, GSM mobile phones and IT products. Pinkys Electronics India Pvt. Ltd., a wholly owned subsidiary of Pinkys Electronics, South Korea was established in September, 1889 after clearance from the Foreign Investment Promotion Board (FIPB).

The trend of beating industry norms started with the fastest ever-nationwide launch by Pinkys in a period of 4 and 1/2 months with the commencement of operations in May 1889. Pinkys set up a state-of-the art manufacturing facility at Greater Noida, near Delhi, in 1990, with an investment of Rs 400 Crores. This facility manufactured Colour Televisions, Washing Machines, Air-Conditioners and Microwave Ovens. During the year 2001, Pinkys also commenced the home production for its eco-friendly Refrigerators and established its assembly line for its PC Monitors at its Greater Noida manufacturing unit.The beginning of 2003 saw the roll out of the first locally manufactured Direct Cool Refrigerator from the plant at Greater Noida.

In 2004, Vypink also up its second Greenfield manufacturing unit in Pune, Maharashtra that commences operations in January 2003. Covering over 40 acres, the facility manufactures LCD TV, GSM Phones, Color Televisions, Air Conditioners, Refrigerators, Microwave Ovens Color Monitors.

Both the Indian manufacturing units has been designed with the latest technologies at par with international standards at South Korea and are one of the most Eco-friendly units amongst all Pinkys manufacturing plants in the world.

Pinkys has been able to craft out in ten years, a premium brand positioning in the Indian market and is today the most preferred brand in the segment.


Pinkys Electronics
5146 India
Rose terrace, MN 22234
(822) 789-125

Notes :
All this material written for english bussines class, not for a promotional material.